Brand behaviour · Motion grammar

Tempo encodes meaning

Same oxblood, three tempos: a blip for reaction, a slow pulse for thinking, an energetic pulse for listening. Each is a different sentence.

1 · Reaction blip — asymmetric. Tap each, feel the difference.

Fast in, slightly slower out, so the touch feels like striking a key and watching it settle.

Crisp — 20ms in · 50ms out Soft — 30ms in · 160ms out

Tap a few times. “Crisp” is your 20/50 suggestion; “Soft” gives the eye a touch more to follow.

2 · Thinking pulse — only when it’s slow

Fast reply (<1s): just the blip, then the answer. No pulse — it didn’t need one.

Ask (fast)

Slow reply (>1s): blip on tap, then a calm 1.9s pulse signals “thinking”, settling when the answer lands.

Ask (slow)

3 · For contrast — the existing listening pulse (energetic)

Faster, expanding ring. Notice it reads as “I’m live, talk to me” — a different feeling from the slow thinking breathe. We keep them distinct.

Tell me which blip — crisp or soft — and whether the slow thinking pulse feels right at ~1.9s (or slower/faster). Then this motion grammar goes in the guide, I’ll define the matched Cloudflare Access screen, and we move to B · the voice states.